NEWS: Ben & Jerry's to make Chubby Hubby Fair Trade Certified

After visiting the Ben & Jerry’s headquarters earlier this week, one of the points they were most passionate about was striving to make their products fully Fair Trade Certified. They’ve wasted no time in making efforts to do just that by tweaking the formula to one of their most beloved flavors, Chubby Hubby. By ditching the peanut butter filling in their pretzels and moving it to the exterior they’ve been able to further their Fair Trade dedication.

Here’s a transcript of their Facebook post that explains exactly how this happened, “Chubby Hubby Fans, if you haven’t already you will soon notice a new pretzel in our classic flavor (with peanut butter coating instead of the center). Why mess perfection you ask? Because Chubby Hubby will now be Fairtrade Certified. Our flavor gurus agree it still delivers the same peanut-buttery chocolate experience and are certain you will continue to love Chubby Hubby.”

As one of our highest ranked flavors, I’m hoping Ben & Jerry’s flavor gurus are right.